The main selling point of this thing isn't "improving responsiveness" but "promoting rust", complete with "promoting a rust-branded data format". Reasons for concluding this and reasons motivating the perpetrators left as an exercise. But it is safe to say that this is a propaganda-effort.
I'm the author of system76-scheduler. Before you accuse projects of Rust propaganda, try reading the README of the project you're accusing. There's no mention of Rust in the README outside of the fact that I detailed the format of its configuration files as "Rusty Object Notation". It's completely reasonable for me to declare the formatting of its configuration file. Regardless, it would also be perfectly normal for a project's own README to mention what language it is written in. C++, Java, and Python projects do the same thing.
I don't get to choose what random people across the Internet decide to write in their headlines and articles. I know many of them place Rust in the headlines precisely because it generates from clicks from people who have knee-jerk reactions about it, like yours. The fact is that Rust is a very popular programming language topic to talk about right now, and so when journalists see the opportunity to mention that a project is written in Rust, they will.
Next time, take some time to read about the project before claiming it fraud. I wouldn't have developed it if I did not think that it could improve desktop responsiveness. QA would not have approved it if it did not prove itself in lab testing. It wouldn't make sense to develop software solely for the sake of promoting a programming language. It does what it was written to do, and that's all that really matters to the end user at the end of the day.
Finally, every company chooses programming languages based on what they believe to be the best choice for their needs. If a company has a team of C++ developers writing software in C++, they are writing software in C++ because they believe that to be in their best interest at that place and point in time. System76 believes that Rust is in our best interest as opposed to C and C++, and hire talent accordingly. If you are going to make judgements, make judgements on the results, not on the tools that were used to produce those results.