While hours aren't an actual unit of measure it sure is a damn good comparison. And while we're at it, If the price is too high for your cheap ass then don't buy it. p.s If you're spending a hundred hours collecting murloc foreskins and you're not enjoying yourself maybe you should stop

Let's look at it this way. A movie ticket will run you $12 for an hour and a half of entertainment. So a game that you play for more then 5 hours, is well worth it's price tag. Now ask yourself how many hours *ahem* days in actual playing time, you put into WoW or Call of Duty.