So this is how it works... (Score 1)

So after checking etrade's site almost daily, after having had an account with them for close to 2 years, after being loyal and not switching to one of their many competitiors with lower prices, this is what the loyal customers get: nothing.

The IPO was open for just hours, with no prior announcement, no notice, nothing.

Way to go etrade! You've just lost a customer!