When really all it is mostly used for is to sell stuff.
Television was promoted as something that was going to show concerts and informative classes to the masses.
Same with the internet
Now granted, selling stuff often does make people safer, happier, etc., but still
these headlights are going to be providing advertisements to the driver.
And in driverless cars, they'll be showing ads to all the passengers all the time.
Just imagine how wonderful that will be.