You asked nicely and I'll assume you want a real answer.
The vast majority of users don't know what ssh is. They simply do not care about the stuff you and I do. They just want something simple and that won't confuse them or force them to think about 'tech' stuff. Make it easy for them to check email, browse the web, look at pictures, play games... then they'll buy. iOS does this. It removes the fear non-geeks have of 'computers'.
This does not indicate that they are stupid, or sheeple or whatever the nerdy insult of the week is. It indicates that they have interests other than computers. That's it. And the slashdot/linux/android crowd really need to get this through their heads.
I've been writing code since the VIC-20 days, my Atari 800 had 32K of RAM!. But I'm old enough now that I can appreciate at the end of the day I can sit down with my iPad, cruise the web a bit, watch 30 Rock on Hulu or Farscape on Netflix or play ABs w/o having any distractions.
We tend to think more about the machine we're using than what it is we're trying to do. The finger touchy thing removes that machine part from the equation (more so than anything else out there). You're left with you and the software... And if the software is well done you're left with you and the task at hand. Which makes it boring if you like fiddling with things, but exciting if you just want to get something done.
Go spend 10 min with GarageBand on the iPad... It will likely be enlightening.