With all the stories about TV execs trying to get their content off of YouTube, here's one that's a bit... different. Apparently, the makers of a TV show in Australia were perfectly happy with the free promotion they were getting from fans putting clips on YouTube. However, a teenager decided to take the matter into his own hands and sent a bogus DMCA takedown notice to Google
-- who proceeded to pull the clips and warn those who uploaded them. This raises all sorts of issues. Filing a bogus DMCA takedown notice on content you don't own is against the law -- though, it seems unlikely anyone is going to go after this kid. Still, it does raise questions about the process by which Google follows through on a takedown notice -- and makes you wonder if anyone could just force them to take down just about any video. While some networks are recognizing that letting fans promote their shows for them helps build up a larger audience
for the actual TV programming (and its ads), at some point you have to wonder if the networks that are too confused to figure this out
will simply try to "help out" the other networks and pull their content for them -- especially if leaving it up on YouTube shows that their own strategy is backfiring.