Comment Re:PR plant... Launch promo begins (Score 1) 574
***This is DEFINITELY a PR piece written by Microsoft PR group.***
Here's why I wrote this piece: I have noticed my fellow iPod enthusiasts "pointing and laughing," as I put it, at Microsoft's entry into the media player market (on blogs, in articles and elsewhere), mocking Microsoft's futile attempt to enter into the media player ring with Apple. In stark contrast, I've also noticed that Apple is taking the Zune very seriously as a potential threat.
One role of columnists is to seek out popular myths and misconceptions and provide insight and argument to dispel them. That's what I did in my article.
One such myth is that the Zune's customization of colors and backgrounds, etc., is either irrelevant or bad (because people make bad decisions about colors, etc.). My very simple and obvious point was that real people in real life like to customize things. I used MySpace as an example of that fact.
I'm not out to make "invisible connections" in people's minds. Jesus. I'm just making a point.
- Mike Elgan
Here's why I wrote this piece: I have noticed my fellow iPod enthusiasts "pointing and laughing," as I put it, at Microsoft's entry into the media player market (on blogs, in articles and elsewhere), mocking Microsoft's futile attempt to enter into the media player ring with Apple. In stark contrast, I've also noticed that Apple is taking the Zune very seriously as a potential threat.
One role of columnists is to seek out popular myths and misconceptions and provide insight and argument to dispel them. That's what I did in my article.
One such myth is that the Zune's customization of colors and backgrounds, etc., is either irrelevant or bad (because people make bad decisions about colors, etc.). My very simple and obvious point was that real people in real life like to customize things. I used MySpace as an example of that fact.
I'm not out to make "invisible connections" in people's minds. Jesus. I'm just making a point.
- Mike Elgan
