Business as usual for LucasArts Marketing (Score 1)

Anyone familiar with the way LucasArts alienated its legions of Adventure Game fans knows that this not unusual.

Cancelling the release of Sam and Max 2 weeks away from the release after fans waited 10 years for a sequel marked the end of respect for LucasArts. This was a company which had been heralded as the innovators of some of the most memorable and enjoyable games of all time.

Cynics believed that LucasArts would stop at nothing to feed the Star Wars machine, which is credited with having cost many of the finest developers their jobs. Ironically even the Star Wars franchise wasn't safe from the blade of the LucasArts marketing light-sabre.

Long-term customer loyalty seems to weigh lightly in the minds of the powers that be. They are banking that the new legion of customers can out-spend, and thereby outrank the existing ones. While this may have been true of the relatively niche adventure gaming population, once hard-core Star Wars fans lose respect for LucasArts, it's hard to imagine to whom they will be forced to turn next...