I could see that. What we take for "modern living" is not always better than the simpler days your grandfather remembers. There's a reason that books/movies like Swiss Family Robinson have a certain appeal for some of us -- living to live, not to race with your neighbor.
I remember a joke/parable/whatever it's called I heard many years ago. I won't write the whole thing, but it basically involved a New York stock broker talking to a local native fishing on the beach in Mexico for food. The broker asked the guy why he had no ambition and why didn't he work harder, get a job, move around, back stab people, and climb the corporate ladder for the next 40 years. When the native asked him "why?", the guy said "so you can get rich, retire to Mexico and spend your days fishing on the beach."
Sometimes, people already have what they need, but just don't see it.