Australian essential services do rely on Facebook (Score 2)

Australian here. I can testify that the Australian local and state governments were relying on Facebook to publicize the Coronavirus vaccine program. Facebook's tactic may help to explain the terrible roll-out we experienced (for a long time, your best bet for finding a clinic was just to call around or to hope that you'd walk past one with a sign out in a large city). Hospitals, CFA (Country Fire Brigade), and other essential service providers rely heavily on Facebook for communication, too. Why would they do that? I suspect there are two kinds of people in such organizations who are responsible. There are those who don't understand to the ownership and power structures involved in the Web and work from the vague thought that social media is the "cool" or "modern" way to do things (we all know these people). And there are those who understand full well how the Web has been bought by Zuck & co., and consequently realize that your average Australian interacts with the web primarily through social media, so Facebook etc. is your best bet for reaching people, like it or not. Maintaining a Facebook page is also cheaper for underfunded service providers, and funding bodies likely see no advantage to funding a high-quality independent web presence, which most people will anyway ignore. I'd like to think that will change now, but I'm not hopeful.