I wasn't saying the device isn't useful as is. What I was trying to get at is the price point puts it at a point where most people are going to look at it and think the same as I - "why pay 700 for an reader (even if I can make notes) when I could get a laptop for the same". People as in your example would be better off with one of these. But, people in my example might be better off with something cheaper. People who are reading fiction books generally don't make notations (excepting those doing stuff like book reports) and a read-only device would be perfect - but that market can't sustain a 700USD price point when a dead-tree version costs 5-30 depending on paperback or hardback. Give that market a 100USD device with the "books" being 5-10 and boom - that market will snap up the device and the books. My mother is a prime example. She buys books left and right and that takes a lot of storage space. Have a device that uses SD and she could have hundreds of "books" in a show box. But make it to where the device uses non-standard chips/cartridges/files and/or DRM and very shortly you'll find it being relegated to the scrap heap because people will get frustrated. A sort of related example would be my mother-in-law who simply wanted an audio book and couldn't get it to work because the DRM'd WMA files wouldn't work with all supposedly DRM WMA supporting players. She tried 3 different DRM WMA capable players and couldn't get the file to work (echo/reverb problem that made it unlistenable) so she went right back to paper.