Comment For the DoD (Score 2) 74
If he can replace the GPS constellation with 12U cubesats, I'd say that's a better business to be in than air launch. (Current GPS sats have a launch mass of around 4 tons.) But I'm sure that was just trying to use an example of a satellite constellation people are familiar with.
Anyway, with the "responsive launch" focus, this is clearly a defense contract play, which is fine. A lot of people make money that way, though it's a bit dangerous for a small company when you have one customer. Commercially, it's pretty small and their architecture isn't going to scale up well, and commercial customers don't care about responsive launch. I doubt they can put much of anything into SSO, which is a big target for earth-observation (and thus LEO) payloads. It's an okay price, but already beat by Electron, which is already flying, if you can do rideshare (which most one-offs can) or have several things to launch at the same time (which most constellations do).