Re:Don't sell Rez short - he knows his marketing.. (Score 1)

Mix one part guerrilla marketing (the USB keys), one part viral marketing (the online alternative reality campaign), an RIAA uprising and then multiply that by the number of media outlets covering this/before and you hopefully get a decent selling album in this long-tail age.

Trent has done media-inducing things like this before. Last year right before the previous album came out he was slated to play on that "music" tv channel in front of an un-doctored picture of the president. MTV denied him that right, he pulled out, gave a witty soundbite, and then the media swarmed.