Comment Impact on online marketing (Score 1) 244
Nowadays everything goes through the search pages of google, thats why business everywhere spend milions on SEO and SEM. What will happen in an App store centric world?. Take for instance the travel industry, which relies heavely on online marketing. In the coming years the users would switch from searching for travel offers through google, to using their preferred travel apps. With the added benefit that apps have the potential to be more attractive and dynamic than HTML/Ajax websites.
I think in the coming years there will be a transition, a switch from the browser to the app store as a mean to access the internet.