They could learn from MS (Score 1)

They should have done as MS did in the WP7 jailbreakers/hackers case, they started a dialogue instead of throwing lawsuits left, right and center. I guess they're just scared the PS3 will end up like their handheld console(s?) where piracy is the norm. They should hire some new geeky PR people http://brajn.org/comic/meanwhile-at-sony-hq