Bought my first memory expansion card - 16K board (with about 16K chips on it!) - from Godbout Electronics for $385. Used Michael Shrayer's Electric Pencil, which doubled my productivity as a writer (all supsequent productivity increases have added perhaps another 40%). Learned to program in Z80 Assembler; BASIC was second language. Tom Pittman's Tiny BASIC loaded from cassette tape, was full-featured integer BASIC with integrated program editor, that ran in 5K memory. Bought it in 1978; founded WBK ad agency in '79 (by that time, computer had been upgraded with 2 8" floppy disk drives); switched to Heath/Zenith Z89 a year or so later; by 1991, when I sold out, we had 75 Macs networked, all under control of one guy who spent 25% of his time on net management and the rest doing graphic design.
Richard