madu's Journal: Toolbars and the Browsers that already have them?

Google's latest move to include it's toolbar within downloads of Macromedia Shockwave leads one to ponder why all the fuss? 55.4 million machines apparently have Macromedia Shockwave on them. Although putting a huge thorn in Microsoft's side, what use are toolbars now that many internet browsers are building them in themselves? Both the latest versions of IE and Firefox already include search engines. Is this latest move by the Search Engine giants to package their toolbars with other software installations just beating a dead horse?