At first I was thinking "It takes the kind of money only Microsoft has to create some of the best ads in the world"... Then I hit me "It takes the kind of money only Microsoft has to make the poor actors participate in Microsoft ads." It's gotta be a payment big enough for a lifetime of no acting contracts.

When I read the title I was very eager to comment on wrongfulness of this research, as I'm convinced that valuable objects stimulate my junk more than my brain. I mean, cheap stuff works too, but doesn't inspire much I guess.