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Submission + - Web 2.0 mismatch: lots of users, wrong markets

kongjie writes: "As reported in the San Jose Mercury News, some Web 2.0 start-ups are finding that the majority of their users are outside the markets their advertisers are aiming at. For example, Orkut, a social networking site from Google, has 71% of its users in Brazil. The article discusses the causes of and problems resulting from this phenomenon, a "Global Traffic Dilemma.""

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