In-Game Footage with a Concept (Score 1)

Too many game commercials lack a concept. They just wrap fifteen seconds of nonsense around fifteen seconds of game footage. However one exception springs to mind.

A couple of years ago, there was a spot for Syphon Filter 2 on the Playstation that featured what looked to be in-game footage of the main character approaching an enemy. Suddenly, the enemy ran out from behind a box, cowered nervously and screamed something like, "Please don't shoot me with that rifle!"

The main character replied, scrolling through his weapons, "Ok, how about a flame-thrower? Or a rocket launcher? Ooo, how 'bout this Taser?"

The enemy relented saying, "That doesn't sound so bad." At which point the main guy electrocuted him into screaming submission.

Funny. Violent. And a great way to show off in-game graphics while still being entertaining.