Since I have committed myself to opening up a LAN/RPG/console/etc gaming esatblishment, and I have my wife's support, I thought it might be fun to chronicle our progress. So here is the first installment.
In the last 2 weeks, I have done some preliminary research on the business in general.
1) To start, I had to scratch an itch at the back of my mind. There had been a LAN gaming store in this town when I was an undergrad back in '95. I thought that the guy who owned it had the greatest idea, and wished that I had thought of it first. But in 2002 he unexpectedly disappeared - out of business. All that remained was an empty building and the burning question: "What happened?"
Well, to investigate in the here and now, I went to my friend Jim who owns the comic book store down the block and asked him what he knew about the LAN gaming store. Jim told me an epic story, a story of a store owner who leased his equipment, apyed techs to service it, took out loans to buy out the competition, and who then moved into a building that had insanely high rent, thinking that since the competition was now gone he would be rolling in dough. That turned out to be a pretty good recipe for bankruptcy. What I learned from the story was this: Focus on your business, not the guy across the street, don't count your chickens before they're hatched, and you can make a LAN gaming business work if you heed those first 2 lessons (and work hard)!
2) My wife and I started by thinking of names. (mongoose's/chux0r's)(dungeon/lair/den)? Nope, not meaningful enough, we both agreed. 2zen2 liked the dungeon idea though. How about Zen's or Sen's? Mmmmm - Sen? I liked the idea of the "Spirited Away" theme. How about "Kamajii's Dungeon?" As much as I liked the idea, I could probably get away with the name "Kamajii," which is just japanese for "boiler man," but I couldn't use any of the imagery - all copyrighted and unusable without mucho licensing. And I really want the visuals as much as I want the name. 2zen2 had the idea though - this place targets gamers, mostly boys, from the ages of probably 12-37. She had the wonderful idea of giving the business a decidedly female visage! She explained further, "Do you remember what you were like when you were, say, 14?" "I've tried to repress it but yeah, I do. I was a dork," I said. "Were you getting any?" , she giggled. "Sheesh! Take a guess," I said. "Exactly! See where I'm at?" "Whoa - when you're a 14 year old geek, gaming is your girlfriend! Brilliant!" I agreed. Better make the girlfriend enticing and exotic. Twins. Anime twins. Twin anime sisters? What's the japanese translation for "Twin warrior chix?" ahhh, still not really arrived at the name, but we left it right there. 2zen2 also intimated that it might be a good idea to use the kanjii script for whatever we end up with as part of the logo. Now I remember why I keep her on the payroll :)
3) I brainstormed about what I envisioned the layout to be like, what I really wanted the place to be.
a)I envision LAN gaming, of course: 20+ gaming stations, at least half Linux, with Gigabit copper backbone and monstrous monitors. The stations must be better than what 95% of the kids are using at home, or they won't come, I rationalized. I will need to tinker with a common hardware build to standardize my process, but I will be customizing each case to look different; different colors, neon, case mods, etc. I figured that there is only 1 place in town that will build funky modded gaming computers - I could put a pricetag on each machine and if a kid likes the one he's using - he can take it home. Might work. Anyway, back to the LAN - there will be game servers and whatnot too - I need to flesh that out more - and get a preliminary games list, check on licensing from Blizzard, Id, Valve, Activision et al.
b) I also envision console gaming. I see big couches in front of enormous TV sets. PS2, N64, Xbox. Kids can check out games at the front desk.
c) I see tables and chairs for RPG'ing. Not sure if I would charge for this, or how I would charge. I don't see a real need to because...
d) I will be setting up vending machines, a glass case freezer, a fridge, and a microwave. I will sell juices and c a f f e i n e (!) The freezer will have food that you can buy and heat up in the microwave - like a burrito or something. I figure that I may not even need to consider the logistics of charging for the tables, etc., if I am making ends meet on snacks and vending.
e) I also see tv's mounted up high, playing movies and such, with couches and chairs around to hang out in. Again, I really need to get people used to hanging out there.
f) I plan on getting a fat pipe (DSL?T1?DS3?) and offering cohosting for members and colocation for others.
4) Talked to some trusted compadres at the Unix Club about the idea - man I think they are as excited as me. I think that I will have no problem getting help at the store. I am also excited about the idea for another reason: I can use the store to support my local LUG. They need a mailing address and steady meeting place with network access, and this could be it.
5) Checked on commercial real estate around town. I wrote an agent - we'll see what he advises when I get with him. I saw a building that used to be a veterinary clinic that might work. Aw hell it's waaaay too early to consider buying or leasing a building, but I do need to test the waters to see what to expect.
6) 2zen2 looked at the VA website (we're looking at VA business opps/financing) and found that it's all done though the Small Business Administration. Looks like they will be requiring a business plan, so this journal should be useful.
Well, that's all the research I've done so far - the business is slated to open a mere 12 months from now - and that's not a heck of a lot of time when you consider everything we have to do. Heck, 2zen2 asked me what my policy on smoking will be. "I don't want to think about that now." I said.
What I do want to think about is a tentative layout concept and a preliminary equipment list. That's next I s'pose. Stay tuned.