Is the TV Industry Finally Conceding That the Future May Not Be 8K? (arstechnica.com) 138
"Technology companies spent part of the 2010s trying to convince us that we would want an 8K display one day..." writes Ars Technica.
"However, 8K never proved its necessity or practicality." LG Display is no longer making 8K LCD or OLED panels, FlatpanelsHD reported today... LG Electronics was the first and only company to sell 8K OLED TVs, starting with the 88-inch Z9 in 2019. In 2022, it lowered the price-of-entry for an 8K OLED TV by $7,000 by charging $13,000 for a 76.7-inch TV. FlatpanelsHD cited anonymous sources who said that LG Electronics would no longer restock the 2024 QNED99T, which is the last LCD 8K TV that it released.
LG's 8K abandonment follows other brands distancing themselves from 8K. TCL, which released its last 8K TV in 2021, said in 2023 that it wasn't making more 8K TVs due to low demand. Sony discontinued its last 8K TVs in April and is unlikely to return to the market, as it plans to sell the majority ownership of its Bravia TVs to TCL.
The tech industry tried to convince people that the 8K living room was coming soon. But since the 2010s, people have mostly adopted 4K. In September 2024, research firm Omdia reported that there were "nearly 1 billion 4K TVs currently in use." In comparison, 1.6 million 8K TVs had been sold since 2015, Paul Gray, Omdia's TV and video technology analyst, said, noting that 8K TV sales peaked in 2022. That helps explain why membership at the 8K Association, launched by stakeholders Samsung, TCL, Hisense, and panel maker AU Optronics in 2019, is dwindling. As of this writing, the group's membership page lists 16 companies, including just two TV manufacturers (Samsung and Panasonic). Membership no longer includes any major TV panel suppliers. At the end of 2022, the 8K Association had 33 members, per an archived version of the nonprofit's online membership page via the Internet Archive's Wayback Machine.
"It wasn't hard to predict that 8K TVs wouldn't take off," the article concludes. "In addition to being too expensive for many households, there's been virtually zero native 8K content available to make investing in an 8K display worthwhile..."
"However, 8K never proved its necessity or practicality." LG Display is no longer making 8K LCD or OLED panels, FlatpanelsHD reported today... LG Electronics was the first and only company to sell 8K OLED TVs, starting with the 88-inch Z9 in 2019. In 2022, it lowered the price-of-entry for an 8K OLED TV by $7,000 by charging $13,000 for a 76.7-inch TV. FlatpanelsHD cited anonymous sources who said that LG Electronics would no longer restock the 2024 QNED99T, which is the last LCD 8K TV that it released.
LG's 8K abandonment follows other brands distancing themselves from 8K. TCL, which released its last 8K TV in 2021, said in 2023 that it wasn't making more 8K TVs due to low demand. Sony discontinued its last 8K TVs in April and is unlikely to return to the market, as it plans to sell the majority ownership of its Bravia TVs to TCL.
The tech industry tried to convince people that the 8K living room was coming soon. But since the 2010s, people have mostly adopted 4K. In September 2024, research firm Omdia reported that there were "nearly 1 billion 4K TVs currently in use." In comparison, 1.6 million 8K TVs had been sold since 2015, Paul Gray, Omdia's TV and video technology analyst, said, noting that 8K TV sales peaked in 2022. That helps explain why membership at the 8K Association, launched by stakeholders Samsung, TCL, Hisense, and panel maker AU Optronics in 2019, is dwindling. As of this writing, the group's membership page lists 16 companies, including just two TV manufacturers (Samsung and Panasonic). Membership no longer includes any major TV panel suppliers. At the end of 2022, the 8K Association had 33 members, per an archived version of the nonprofit's online membership page via the Internet Archive's Wayback Machine.
"It wasn't hard to predict that 8K TVs wouldn't take off," the article concludes. "In addition to being too expensive for many households, there's been virtually zero native 8K content available to make investing in an 8K display worthwhile..."
