Re:sorry, advertisers can just keep dreaming (Score 1)

i suspect this violates iswc's reprint policy, but anyway, the paper should be here. this paper doesn't answer your question directly. but current research does, and the answer is simple: the cost of misinformation. if the cue is correct, then leaving it up improves performance more than a subliminal cue can. but computers are imperfect (news flash!). so the memory glasses are also imperfect; sometimes they will get it wrong. (you should already know this about face-recognition technology, which is our primary current working domain.) anyway: if you give somebody an incorrect cue in a readable way, they tend to then give the wrong answer. however, if you give an incorrect cue subliminally, you can at least in some cases still improve their chances of getting the *correct* answer anyway. and subliminal misinformation doesn't interfere with processing the way overt misinformation does. for gorier details, i refer you to the paper.