Hadoop is growing but not that much (Score 1)

From 2010 to early on the year I was responsible for Big Data technical marketing at Microsoft, recently joined AWS. I won't comment of any of the specifics for my current or former employer, but it's a fact that other nosql technologies have a higher adoption rate. It's clear that the traditional datawarehouse had limitations, and that hadoop is not replacing the EDW. The largest companies are using proprietary technologies, not adopting hadoop. Hadoop 2.0 is much better, you should use it if you have the skills. But if you don't, relational, nosql and cloud databases are evolving to solve most use cases. I would invest more resources on Advanced Analytics both on open source (e.g. http://xpatterns.com/connect/ or https://aws.amazon.com/marketp... ) or proprietary (SAS, IBM, SAP...).