On Monday Electronic Arts launched Lord of Ultima, a free-to-play, browser-based strategy game that's based on the Ultima universe. Quoting VG247: "Set in the new world of Caledonia, players start the game as conquerors raising an empire, and then move from developing a village to evolving it into a highly customized capital. Players can be peaceful merchants by trading resources over land or sea and using diplomacy, or become feared conquerors using armies of knights and mages to crush their enemies one by one in maniacal glee."