Mark Jackson writes "ISPreview reports that 86% of UK broadband users don't understand the usage limits on their service, and nearly one million have reached or exceeded their ISPs limit in the last year. This is important because 56% of major providers are prepared to disconnect those who 'abuse' the service. However, it also shows how damaging bad marketing can be, with 6.2M people believing they have an 'unlimited' service with no restrictions. The UK Advertising Standards Authority is also blamed for making the problem worse by allowing providers to describe their services as unlimited even if there is a usage cap, as long as it is detailed in the small print. However, consumers are none the wiser with over 10 million broadband customers never reading their usage agreements and a further 1.8M not knowing whether they have read it or not. Unsurprisingly 7.5M do not even know their download limit, which is understandable when so few providers clarify it."

UniverseToday has an interesting look at geomagnetic reversal, the process in which the Earth's magnetic poles trade places. The article cites known trends and recent studies to debunk doomsday myths and unsubstantiated claims about the process. One such study is attempting to model the earth's core with a 26-ton ball of molten metal. Another recently found evidence that the Earth has a second, weaker magnetic field. "We do know that this magnetic pole flip-flop has occurred many times in the last few million years; the last occurred 780,000 years ago according to ferromagnetic sediment. A few scaremongering articles have said geomagnetic reversal occurs with 'clockwork regularity' — this is simply not true."