Being a Linux geek since '95 (and somewhat of annoyed-by-all-things-apple person), I bought an Android phone ever since they became available commercially. Did that for five years, ran custom roms and put in an Android patch to maintain a permissions firewall. It was one big PITA from a usability point of view. One day, I saw my banking app looking at my call log and that broke the camel's back, for me. I realized Google simply isn't interested in protecting my privacy. The whole you-can-see-what-perms-app-is-asking-for-before-install is a smokescreen. It doesn't scale. Pushing security problems to the user won't work for 99% of the userbase. Hell, it didn't even work reliably for a Linux nerd like me. By contrast, Apple only exposes a handful of data/attributes to ANY app. An iOS app can't look at or even ask look at my SMS, call log and practically most of the stuff - now, that is a sandbox. Also, from a business point of view, Apple makes money by selling me a phone so yes, they have some incentive above that to milk me for analytics but they aren't Google, who don't make much money when I buy an Android phone. For Google, I am the product. So, I switched to iOS (phones and tablets) and actually since then have switched from Gmail to Fastmail, Picasa to SmugMug. With these switches, my privacy is better protected and even usability is better (Picasa, for me, died when Google started shoving G+ Photos down everyone's throats).