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Comment DRM (Score 1) 686

To me the idea of digital rights management is a joke. The idea that in a 21st century global marketplace, publishers of any digital media can exclusively control there content. AND make enough of a profit to establish a reliable business model, is about as likely as starting a site-seeing business around the Lock Ness Monster. Haven't the last few years taught us anything? Technology seems to me, to be moving so fast hardly anyone has a good bearing on anything. Dinosaur industry standards such as copyright and trademarks have little bearing in a online universe where any delusional entrepreneur with a steno bad/legal agreement, a public domain website and the unpaid help of any college intern; can put out indie release OF ANY MEDIA PRODUCT. Large marketing divisions or focus groups, established long ago, the maximum projected buying power of your different consumer age groups. (I would think suburban white girls age 15-17, would be the golden consumer standard.) Focus on supplying THAT demand, first, before anything else. Irregardless of what your lawyers say about the loss of revenue from pirating or changes in DRM legislation. I worked in the distribution area of the music business for a while and I can tell you that the motto there is: "cover your ###" Content is almost an afterthought. For most worldwide entertainment divisions, I am sure it is too. If the DRM debate allows the entertainment powers-that-be to push their agendas regarding illegal DVD pirating and manufactering, I am sure this debate will remain open. But as far the cost of supply and demand go, I doubt that is the most important issue facing the general economy at large.

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