ESPN to ISPs: Pay for Your Customers to Play Video

lochii writes: "Wired.com is reporting that ESPN plans to charge service providers for a "license" to view their content. If your ISP does not pay, you will be unable to view the content. Quoting from the article: "This is a reversal of the model pushed by some major broadband companies that would like to charge content companies for the right to use their pipes. If other full-length video providers like Hulu and HBO get in on the act, the time could be approaching when you'll choose your internet service based on what selection of content it offers. Eventually, popular non-video websites might follow suit. Imagine a future water cooler conversation over broadband choice: "I went with Comcast 'cause they get Yahoo."""