Oh come on, are you that thick? They may not cost that much now, but a few years ago they sure did. Also, a few years ago all the ones I saw were marked as not dimmable. And after having problems with some CFLs (not all), I was reluctant to gamble on a $40 bulb. Now that they are much cheaper, I have purchased 2. We'll see how they go before I get any more. So, yeah, had I spent $40 on a bulb that was supposed to last years and had it die in 6 months, I would be very wary of the promises of LED lighting.