Good grief. I live in a town with a few dozen beauty shops. Every year I see a few more small businesses in the hair-cut line roll-out a smart new name to brand themselves. Is there no one in Redmond who can iMagine an online software market with a name other than "App Store?" Software Celler, ByApp, SoftMart, you knowif I tried, names would bubble-up faster than I could type. One of the hundreds of other options is surely as catchy as Apple's. What is the problem. App-le envy? MS should hire a beautician and fire the lawyers.

Isaac Asimov is rolling in his grave. We will ignore those 3 rules at our peril: http://en.wikipedia.org/wiki/Three_Laws_of_Robotics