Ignoring them will cost you more money. (Score 1)

Advertising is what makes this medium affordable. How else would a webmaster with a popular non-commerce website be able to pay for server space, bandwidth, application software and site maintenance? It's the same reason why magazines aren't $25 each, why newspapers are only a buck and why cable TV doesn't cost thousands a month. Let's put it this way: would you rather put up with a few easily ignored banner ads, or pay $3.00 each time you wanted to read your favourite website or do your email? Don't look a gift horse in the mouth - let's just keep quiet and let the advertisers pay the bills.