The funny thing about this... (Score 2)

As a victim of BESS, I tell you that any statistics they sell are no doubt terribly flawed. BESS blocks sites such as Slashdot, videogame related sites, and most pop culture sites; the very sites that appeal to the majority of the teenager demographic. So I end up trudging through parts of the net I would never visit normally.

Any company that buys into this is not getting their money's worth. Sure, I'll see their adds when I'm browsing at school, but is that what they really want? I don't (and can't) make purchases from school, so is my clickthrough of any worth to them?

Poetic justice, I guess.