Not to mention that they allege this was the case six months ago. Curious--albeit not enough to RTFA--as to why they sat on such a golden nugget of PR for so long. My inner cynic is tempted to envision this:
Hrm... Okay, next security vulnerability. This one was submitted 2011/09/29.
(several minutes of analysis pass)
Hey! We fixed this one already. Hey boss! Come here! I GOT ONE!!!
Snocap had everything going for them, and could have probably succeeded, but their execution was so bad that it was unbearable.
Check out my What happened with CD Baby and Snocap article, and especially the comments below it, with all these musicians so frustrated that Snocap won't reply to anybody's emails.
Consultants are mystical people who ask a company for a number and then give it back to them.