1. Allow comments only from subscribers. People love to opine, and will pay for the privilege. 2. At the same time, allow comments on a larger range of articles. Particularly aggravating is that they don't normally allow comments to guest editorials. Why? If they can't take criticism, they shouldn't be writing editorials. 3. Allow subscribers only to turn off animated ads. NYT blocks at least some ad blockers, but without an ad blocker it is all but unreadable due to distraction from animated ads all over the page.