How about actually service consumers need? Now content is fragmented to docens of separate services and they all want your money/month.
Consolidate to one service, compensation to rights owners based on whats actually watched and how long.
As Consumer i would happily pay 20-30€/month for this service. It would have all i want to watch, sci-fi, old westerns (black and white format), etc...
And dont blody drop movie/show because it docent have millions watchers. hate it currently when im middle of watching series and suddenly its removed from service and pops up somewhere else later.