Just look at how much publicity Avenger got from this. It's insane. I would bet their orders increased tenfold since the story broke out. Makes me wonder if Ocean Marketing actually did this on purpose(well, probably not... maybe its another marketing company, using Ocean Marketing as a decoy). all it took was just two guys supposedly exchanging emails... internet did the rest. It was a gamble, sure... but if the story didnt pick up, it'd just fade into obscurity and sales wouldnt drop. It was a lossless strategy using a classic marketing ploy. Reminds me of Mad Men.