Any time you hear something like this run. This is just a manager's way of paying you less by making you work like an industrial revolution wage slave:
Management's most cherished goal is setting the cost of labor at something approaching the value zero. Right now software developers make up a large labor cost that is "draining" the efficiency with which they can transfer dollars from the consumer to the shareholders. They will not rest until that inefficiency is taken care of.
One day the managers from all the major companies are just going to be sitting around saying, "Where did all our customers go. We can't seem to sell anything any more." Someone will have to remind them that they fired or marginalized all the other people in their companies and now there is no one left to buy their products.