In many ways it is about gaming - I have macs in the house, and have been confined to mostly console gaming because of it. It was a sacrifice I made when I bought the computers, but it would be nice to have the option.

In many ways it is also about the multitude of small software pieces that companies of different sizes employ. Many of them only run on Windows, and aren't well suited to a translator environment, which is a barrier if they've considered getting apple machines. For a small buisiness owner, it may be attractive to get apple hardware, and still be able to keep their specialized applications around for when they need them.