This phone is not cheaper nor better than existing similar options. For $5 / month / 24 months, the cost is $120, and for $120, you could buy a Moto E, and get basically the same 2 GB + crap camera = fingerprint reader spec phone. $120 for a budget phone is pretty standard, and tmobile already has a ton of phones with their logo printed right on it. I don't see why this particular deal is newsworthy.