
I purchased an HDTV about 6 months ago, and have not subscribed to receive any HD broadcasting, or purchased an HD PVR or receiver.
The *instant* Apple begins selling pay-per-season subscriptions to HD quality programming, I'll be purchasing whatever equipment from Apple required to play the shows I want to watch (Battlestar Galactica, The Unit, House, and a few others). I think that Steve Jobs is the only person in the industry who seems to have a clue, and is trying hard to deliver what people want -- and I intend to reward him for that.
If broadcasters haven't figured out that there is a market of people that are willing to pay them -- directly -- whatever amount that the advertisers are currently paying them to deliver my personal household's advertising impressions (a few $ per season per program, I would guess), then they are not paying attention to their marketplace, and deserve to get blind-sided by Steve Jobs, Disney, or whoever else gets a clue first.
The two most common things in the Universe are hydrogen and stupidity. -- Harlan Ellison