Why use this over Microsoft Visual Studio Express? (Score 2, Insightful)

I'm sure this product is great, but what is going to attract developers to these IDEs, especially the C# IDE when Microsoft is already giving away Visual Studio Express for free. Although it is lacking some of the features of the full version of Visual Studio for hobbiests and students, the market Borland seems to be trying to attract, these tools are great and free. I think Borland already missed their opportunity here