So many of you miss the point (Score 1)

Frankly, I'm staggered by just how many of you miss the point. All too busy laughing at the idea and making erroneous analogies with IP numbers I suppose. I'm not saying it is an amazing idea, and I agree in some ways it is a backward step, but it has at least one very important feature. Say I want to locate the web site for a company. Not a large company like Amazon, or IBM, but a relatively small company. The kind likely to have some crappy Geocities site, or at the very least one not likely to have a guessable name. I can easily look up the phone number for the company using directory assistance if I like. I can then simply plug this in and be forwarded to their website. There's no repository of IP numbers I can phone up and ask for the IP number for Company X. So I think the idea does have some merit - assuming you get lots of people using it, and using it soon. Ultimately web search engines/domain names would make such a system redundant.