I don't see how it's so out of touch. Misplaced in this thread, maybe. But a few months ago I set my decidedly not-tech parents with a new PC running Ubuntu. Everything they do is via web browser, so I figured what the hell? I told them if they hated it, it would be no problem to get a copy of Windows instead, but they're doing just fine. Of course, for people who do need Windows only apps, that's not so much of an option, but a whole lot of people could just get off the Windows train and stop having to worry about what Microsoft will pull next.