Rationality is overrated... (Score 1)

So say the neurobiologists:

"Scientific Background
We draw on the latest discoveries in the neural sciences, linguistics, psychology and anthropology and apply them in the world of business.
Recent discoveries in the field of the neural sciences teach us that:

  Emotion is the trigger to action
  The rational system follows the emotional system
  Present actions are driven by past experiences
  Present experiences dictate our emerging needs

The Imprint analysis incorporates this knowledge of the human mind to determine people's emerging needs and 'entry-points' for effective communication."

From:

http://www.culturalimprint.com/about.html

Who have a fascinating (and scary, since the marketin world is actively using this theory) article:

http://www.culturalimprint.com/emerging%20needs.pd f

The question is, what kind of cultural imprinting are kids getting these days?

Further references are Rapaille's book "The Culture Code"

http://www.randomhouse.com/broadway/culturecode/

And LeDoux's book "The Emotional Brain":

http://www.cns.nyu.edu/home/ledoux/the_emotional_b rain/book_newsci.htm