Comment Re:i think... (Score 1) 41
tv and radio are both passive while the internet is active. tv and radio ads are impersonal because they don't know to whom they are advertising. the internet (search advertising) is different in that users are actively searching for something. relevant ad-content is shown along side non-ad-content. the internet is personal because ads are relevant to what the user seeks...
you have a good point about tv and radio perhaps being more powerful media because of the more human interaction, but in these media viewers/listeners have no utility for the ad-content--only for non-ad-content. no one sits down to watch ads (save maybe during the super bowl). as such viewers have trained themselves to ignore ads (or not watch them at all--tivo). while advertisers have gotten trickier, the fact remains that the ads are unwanted by the majority of tv/radio consumers.
you have a good point about tv and radio perhaps being more powerful media because of the more human interaction, but in these media viewers/listeners have no utility for the ad-content--only for non-ad-content. no one sits down to watch ads (save maybe during the super bowl). as such viewers have trained themselves to ignore ads (or not watch them at all--tivo). while advertisers have gotten trickier, the fact remains that the ads are unwanted by the majority of tv/radio consumers.
