For a study to be funded, it must be ground-breaking. For a study to break new ground, it must be non-obvious. For it to be non-obvious, it must be, to some degree, counter-intuitive. To be counter-intuitive,it must, to some degree, be illogical (at least from a standard perspective.)
Since scientists can improve their chance of getting funded if they are studying illogical things, there's likely going to be a strong bias toward studying things that aren't true . Some of these things will not b shown to be conclusively wrong, either due to poor design or willful negligence of proper methodology.Unfortunately, this does not get caught by the peer review process, because "peers"can exhibit the same behaviors as movie critics (you can always find one willing to make a positive comment just to see their name in print, or be able to add a line to their vita.)
Because of the proliferation of "journals" in the Internet era, there is a "news cycle" view within the scientific press now, where each publication is trying to be first to report new discoveries.
Preliminary studies that would never have been published in the past are presented in the same format that well-studied research streams were previously, so that the start-up journals can appear to have the same legitimacy as the leaders in the field.
The popular press, desperate for sensational headlines, jumps on these illogical theories with scant research and inconclusive results and treats them like news, simply to fill the requirement for 24-hour reporting.