Comment Re:what's the point of IOS? (Score 1) 114
I'd say IOS isn't just the software that runs their routers and so on, IOS is behind a product portfolio and provides Cisco with a vendor lock-in strategy (for want of a better phrase)...
Firstly, IOS is the operating system but on top of that, they can sell IOS as an individual product (even if it only comes bundled with other ones, it's good material for the marketing department) and they also have the numerous Cisco certifications that revolve around (or heavily involve) the usage of IOS.
Secondly, the lock-in thing. You train up a load of engineers to use just IOS for routers and of course the next time kit needs replacing those engineers (or their managers) will instinctively go for Cisco kit because no re-training is required. That is, of course, unless some other provider offered a product that touted benefits that outweighed these retraining costs... but I think that unlikely.