I have a question, what happens when a brand name becomes generic, like kleenex, aspirin, and even xerox and tivo are pretty much generic now. Does that mean if I sell facial tissues, I would be allowed to buy the ad word for kleenex?

Anyone remember a few years ago when Oracle did the same thing? They cut about 1 billion per year in expenses by switching a lot of their backoffice stuff over to Linux. Think that's in Microsoft's plans?