Re:Pop-Up Blocker? (Score 1)

Are companies still paying for that shit? I can't imagine them getting anything approaching a good return on investment for popup ads these days.

It's all about the marketing. Earthlink and AOL (or several other unnamed ISPs) advertise their mad pop up blocking features in their newest products on TV. Typical computer user sees the commericals and thinks "damn, I hate pop ups, I can never stop them. They are annoying. I'll get Earthlink/AOL and beat those nasty pop up advertisers once and for all! Where's my credit card?"

The fact that you can download a free browser like Mozilla or Opera that will install and run on your Windows system doesn't matter to typical computer user. If it's free, who supports it? If I'm paying for it, it's probably good software. They wouldn't make those clever ads with the "Six Million Dollar Man" music if it wasn't good software, would they?

You don't actually have to make a better product, you just have to convince enough people that your product is better. Then call it "Optimized" or something like that. Sounds good, but what does it do for you?